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Wine Shoppers: Which One Are You?

By Michael De Loach, President, Hook & Ladder Winery –

Archetypes abound and the wine world is no exception. There are many varieties of wine drinkers, species of snobs and subsets of admirers, collectors, expounders and travelers. But by far my favorite group to study are wine shoppers. Which kind you are?


Bargain Browser

I’m a bargain browser. I spend an inordinate amount of time in the wine section hunting down that particular bottle that hopefully has been overlooked by others for years. The gem. Perfection for under $20. Bragging rights are well worth it. I

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