“I don’t want to live; I want to love first, and live incidentally.”
Zelda Fitzgerald

~Doc Lawrence

ATLANTA – I just made my purchase. Four bottles of  Saint Amour, the wine that says everything on the day we celebrate romance. No gimmicks here, not another beverage from madman hype . This wine is the real deal: made in a region of Burgundy, named after the village of the same name, bright red like a Valentine heart and delicious with almost all food.

We all recognize that this wine bears a name which is gentle to the ear and to the heart. It is the wine of poets and lovers. If it did not exist, life would be a little less charming. The village of Saint Amour gives its name to this wine. Before that, a long time ago during Gallo-Roman times, a centurion named Amor belonging to the Thébaine Legion, stationed in the Valais region of Switzerland and famous for his Christian faith suffered martyrdom. In all evidence, the ways of lovers, with their pleasures and sorrows, are rarely easy.

Saint Amour legitimately claims to be the most romantic of the 10 Beaujolais Crus. It’s name translates to “Saint Love” and loosely to “holy love,” “pure love,” or a variety of other equally delicious and romantic terms.

With both the enchanting name and the reasonable price, this wine is ready for romance.

Saint Amour remind us that love is grand in all its forms – through youth, middle age, and maturity – and that this good wine is always an excellent accompaniment to romance, particularly on St. Valentine’s Day.

Here’a toast to everyone: All you need is love!

Note: Sherlock’s in Atlanta has Saint Amour and if you are lucky, the J.Sanders label. Good wine stores throughout the world sell out of this delightful wine each 14th day of February.


Old school journalism describes the style and stories produced by Doc Lawrence. “In everything I do,” he says, “there is a beginning, middle and an end.” One of the top travel writers in the country, Doc is steeped in the heritage of the deep south. Traveling the back roads from Texas to Virginia and on down to Key West inspires stories about local food and wine preferences, community theater, folk art and music often leading to clues for a good story. Heroes include Faulkner, Hemingway, Marjorie Kinnan Rawlings, Ralph Ellison, Dorothy Parker and Willie Morris. An Atlanta native, Doc keeps a well-stocked wine cellar and bar and two outdoor grills. He enjoys entertaining and believes that the greatest challenge for a writer is to keep searching for a higher life. |
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